North America Personal Hygiene Products Market by Type, by End-User, by Applications, by Deployment & by Technology 2032
North America Personal Hygiene Products Market was valued at USD 12 Billion in 2022 and is projected to reach USD 18 Billion by 2030, growing at a CAGR of 5.3% from 2024 to 2030.
The North American personal hygiene products market has experienced notable growth, with revenues reaching $18.19 billion in 2023, reflecting a compound annual growth rate (CAGR) of 4.3% since 2018. This expansion is driven by evolving consumer preferences and heightened awareness of health and wellness.
One significant trend is the shift towards comprehensive body care routines. Consumers are moving beyond basic hygiene practices, embracing elaborate regimens that include scrubs, oils, and lotions. This change has led to a 21% increase in body care sales, totaling $1.5 billion between July 2023 and June 2024. Brands are responding by introducing advanced products infused with ingredients like niacinamide, vitamin C, and collagen.
However, the market faces challenges. Economic uncertainties have prompted consumers in key regions, such as the United States and China, to opt for more affordable brands. Procter & Gamble reported a 0.6% decline in first-quarter net sales to $21.74 billion, as price-sensitive customers shifted towards competitors offering discounts and private-label alternatives.
Safety concerns have also come to the forefront. A recent analysis revealed that approximately one-third of the 318,000 ingredients in beauty and personal care products lack public toxicological profiles. Moreover, about 45 chemicals identified as "high hazard" are commonly used, potentially leading to health issues like hormone disruption and cancer. This has prompted industry efforts to enhance transparency and eliminate hazardous substances from products.
In response to these challenges, companies are innovating and expanding their product lines. For instance, the popularity of whole-body deodorants has surged, with brands introducing products designed for various body parts. This category has contributed to the deodorant market's growth, now valued at $4.6 billion in the U.S., with a 10.3% sales increase.
Additionally, the feminine hygiene products segment is projected to reach $8.44 billion by 2030, growing at a CAGR of 5.4% from 2022 to 2030. This growth is attributed to rising awareness of menstrual hygiene and the adoption of reusable and eco-friendly products.
From my personal experience, the increasing availability of natural and organic personal hygiene products has been a welcome change. As someone who prefers products with minimal synthetic ingredients, I've noticed a broader range of options that cater to this preference, reflecting the industry's response to consumer demand for cleaner and safer products.
Overall, the North American personal hygiene products market is navigating a dynamic landscape, balancing consumer demands for innovative, safe, and affordable products amidst economic and regulatory challenges.
North America Personal Hygiene Products Market
Get an In-Depth Research Analysis of the North America Personal Hygiene Products Market Size And Forecast [2025-2032]
Who are the largest North America manufacturers in the Personal Hygiene Products industry?
- Unilever
- Johnson & Johnson
- Carrefour
- Reckitt Benckiser Group
- Auchan
- Publix
- Costco
- Helen of Troy
- Proctor & Gamble Company
- Kroger
- Colgate-Palmolive Company
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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What are the factors driving the growth of the North America Personal Hygiene Products Market?
Growing demand for below applications around the world has had a direct impact on the growth of the North America Personal Hygiene Products Market
- Online
- Offline
What are the types of Personal Hygiene Products available in the Market?
Based on Types the Market is categorized into Below types that held the largest Personal Hygiene Products market share In 2023.
- Soap
- Anti-Perspirants & Deodorants
- Bath & Shower Products
Which regions are leading the North America Personal Hygiene Products Market?
- North America (United States, North America and Mexico)
- Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
- Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
- South America (Brazil, Argentina, Columbia, etc.)
- Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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Detailed TOC of North America Personal Hygiene Products Market Research Report, 2024-2032
1. Introduction of the North America Personal Hygiene Products Market
- Overview of the Market
- Scope of Report
- Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
- Data Mining
- Validation
- Primary Interviews
- List of Data Sources
4. North America Personal Hygiene Products Market Outlook
- Overview
- Market Dynamics
- Drivers
- Restraints
- Opportunities
- Porters Five Force Model
- Value Chain Analysis
5. North America Personal Hygiene Products Market, By Type
6. North America Personal Hygiene Products Market, By Application
7. North America Personal Hygiene Products Market, By Geography
- North America
- Europe
- Asia Pacific
- Rest of the World
8. North America Personal Hygiene Products Market Competitive Landscape
- Overview
- Company Market Ranking
- Key Development Strategies
9. Company Profiles
10. Appendix
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